Who is Dairy Fairy?

Dairy Fairy is a popular and successful global brand of soft serve ice cream. The key differentiator which sets Dairy Fairy apart from its competitors is the fact that a single, vanilla-flavoured soft serve ice cream is used as the basis for adding a huge variety of flavours and toppings. This makes it possible for the customer to enjoy a delicious end-product at an affordable price!

There are more than 100 different flavours and a large variety of fresh toppings, including fruit candy, chocolate, nuts, biscuits, cake, marshmallows and many others. In addition to ice cream, Dairy Fairy also provides frozen yogurt, smoothies, slush, milkshakes, warm desserts, waffles, eggloo, mini doughnuts and coffee. Candy snacks such as candy floss, popcorn and lollies are also available from our shops.

Established in Sydney, Australia, where the brand was met with incredible enthusiasm and success, Ben Wang immediately obtained the master franchise rights for South Africa.

A Dairy Fairy shop and kiosk were opened in Alberton and Carnival City and were soon followed by two more Dairy Fairy shops in Cradlestone Mall and Northgate, with another kiosk in The Glen, Oakdene, Johannesburg South. In mid-2018, Ben engaged the services of a reputable, FASA-accredited franchise consultancy to determine the viability and franchiseability of the concept in South Africa and began preparing the necessary documents in order to make these lucrative business opportunities available to meritorious candidates.

Dairy Fairy offers the ideal business opportunity for dynamic people. It is unique, affordable and profitable.


We are the proud owners of the Franchise with full Trademark Rights and Credibility, opened in SA, for Dairy Fairy (Pty) Limited.

We launched our first Store at the Alberton City in 2016, Mall@carnival 2017 and The Glen, Cradlestone and North Gate in 2018

Our Current landlords are:

  • Growth Point
  • Broll
  • Anaprop
  • Hyprop

We are now venturing in Franchising in Gauteng and will be looking to grow the brand in this regard throughout 2019 and years to come

All five stores are company owed and all doing so well thus far. We boast beautiful storefronts, modern and fresh look and feel, with efficiently trained staff and excellent preparation techniques. With many years of experience internationally, from China to Australia where our Head Office situated.

We have over hundred different exciting, appealing and delicious flavours.
A few of our popular flavours are, Brownie cake, Oreo, Mango, Strawberry, Blackberry, Green Tea and many more.

All our products are made with state of the art technology and the finest of ingredients, to produce the finest, fastest and most affordable soft serves, soda floats, desserts and non alcoholic drinks.

Our requirements for a professional and striking Kiosk are as follows:

  • A 15 to 30 square meter Kiosk
  • Accessible water and electricity at the Kiosk

Our Concept is highly marketable and appealing. It targets all ages, will make the most pleasant and exciting experience for all shoppers at your Shopping centre. It strives to promote an escape to the daily stresses of life and just a comfortable place for friends, family, and children and to build a core and solid group of repeat and loyal customers, a place of great ambiance, convenient location, friendly customer service, and products of consistently high quality.
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